CGV had the benefit of an exhibitor link.īy the same token, the regular and sufficient supply of content for exhibitors is a key to a new technology becoming established and thriving. Barco Escape is installed in 36 sites, similar to 2016, while ScreenX (backed by CGV) is present in 128 screens at end 2017. One of the key goals of new technology in the market is establishing a wide enough footprint to make distributing content onto these screens worthwhile. The complexity of the screen set-up, with three projectors and moveable screens, was an initial challenge but not the main reason this format didn’t get the necessary traction in the market. The idea of multi-screen is not exclusive to Barco, with CGV’s ScreenX also involved in developing this area. The lack of compelling content for exhibitors was a key factor in ending the business.īarco Escape was launched in April 2014, as a leap forward in consumer experience terms as well as using new digital projection technology to drive that experience. Barco partly lays the blame with the ability of a potential strategic content services partner to react quickly enough when entering a new marketplace, which left the format with no exciting content to drive it, in the same way that Avatar drove 3D a decade ago. Barco’s multi-screen format Escape has suspended its operations effective mid-February 2018, and is now looking at the best way to wind down the business and its installed sites.
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